Direct Mail LIFT Program


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Analytical Approach to Winning

Using direct marketing analytics we can maximize both response rate and find customers likely to fund. Our model will allow you to mail “Good/Good” customers. Those who respond the highest and those who convert the highest.


Sample Direct Mail Regression Model Charts
Efficiency = Profits

Don’t be proud of the number of pieces you mail. Why not mail half and get 80% of your loans. Our model allows you to cut the waste and become significantly more¬†efficient.
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